Our proprietary development technology is contributing
to the growth of the action game market,
the most popular game genre.

Action games are the most popular genre in the game software market, accounting for approximately 40% of all units sold in Japan. This is partly due to the perfect match of characteristics in both digital and action games. In other words, the only way to truly realize an action game is in a digital medium, in comparison it is possible for other game genres to be adopted into non-digital formats. For example, the stories for role-playing games (RPG) can be enjoyed as books, while card games do not require software at all in order for people to play them. In addition, people have an intrinsic interest in moving objects. Action games afford a means for experiencing a variety of actions or movements that are impossible to perform or observe in the real world, and one reason why these games are so appealing.
Especially in recent years, we have been able to create high-quality action games featuring characters with increasingly smoother, more realistic actions and movements thanks to improvements in the performance of devices such as game consoles and mobile phones. These technological advances contribute to satisfying the needs and expectations of players.

Eighting's Approach

Action games that people of all ages can learn and easily play are expected to remain perennial favorites. We will aggressively expand our game software development business focusing on action games by capitalizing on the strengths we have already acquired in this genre, such as the ability to portray realistic expressions, while also executing fast movements and dynamic effects.